Get your slice of insight into
Pizza Delivery & Carryout (DELCO) experiences.
This first-of-its-kind report explores the Pizza Delivery and Carryout landscape by comparing large and mid-size pizza chains, along with two major convenience store chains, across key operational metrics. It also provides industry benchmarks across the entire customer journey—from ordering to pickup or delivery and overall food quality—enabling brands to measure and enhance their performance.
WHO’S IN THE MIX? 10 LARGE AND MID-SIZE PIZZA CHAINS AND TWO CONVENIENCE STORE CHAINS.










Inside the Report: Brand Comparisons, Satisfaction Drivers, and Operational Benchmarks.
While the report is packed with actionable insights on key performance metrics, it also provides a clear comparison of how different brands stack up against each other. You'll discover how brands are performing across critical operational factors and comprehensive industry benchmarks across every stage of the customer journey.
Brand comparison across different metrics
We analyzed and compared 5 large pizza chains, 5 mid-size pizza chains, and 2 convenience stores across several critical customer experience metrics. See how each brand performed in key areas measured.

Satisfaction Drivers: What Matters Most?
Is it speed, accuracy, quality, or friendliness? Discover which operational factors influence customer satisfaction the most.

Operational Benchmarks: Measure and Improve
From the moment an order is placed, through pickup or delivery, to the final assessment of food quality, this report provides detailed operational benchmarks across each stage of the customer journey.


The key experiences that matter.
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Overall Satisfaction
Customer satisfaction isn’t just a perk—it’s the secret ingredient that determines whether customers come back for another slice or rave about your pizza to friends and family.
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Speed of Service
Its universal -a fast, seamless experience can turn a one-time visitor into a regular. That’s why we uncovered three key time-related metrics that shape the customer experience: satisfaction with service speed, total order time, and adherence to estimated times.
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Order Accuracy
How would you feel if you received your order wrong? Inaccuracy frustrates customers, leading to lost loyalty, bad reviews, and revenue decline. With automation on the rise, we set out to see—does tech improve accuracy, or does the human touch still matter?
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Food Quality
If there’s one thing customers won’t compromise on, it’s food quality. No matter the setting, taste and temperature can make or break their experience. So, we set out to explore how these key factors shape customer satisfaction.
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Friendliness
Small gestures can win hearts and build loyalty—a smile, a warm greeting, or a friendly remark can turn a simple interaction into a lasting connection. That’s why we evaluated friendliness both in-store and over the phone to see how it shapes customer satisfaction.
Research Methodology: How we collected data?
Mystery Shop Allocation
A total of 660 orders were completed across 12 brands including five large pizza chains, five mid-size pizza chains & two c-store chains offering pizza. Mystery shoppers purchased one small specialty pizza and removed one topping.
Timing
Delivery and carryout orders were placed throughout the fall of 2024 between Wednesday and Sunday to assess service performance across midweek and peak weekend periods. Orders were placed via phone, app or website.
Metrics Measured
The study measures five key metrics of service performance: overall satisfaction, speed of service, order accuracy, food quality, and friendliness.
