Discover the latest trends in convenience stores with our report.
Uncover what’s transforming the convenience store industry in 2024. The 2024 Convenience Store Trends Report reveals what attracts customers, ways to increase in-store time, and strategies to build lasting loyalty.
Research Methodology: How we collected data?
Mystery Shopping
Independent mystery shoppers conducted covert visits to convenience store locations of 10 major brands across the US.
Customer Surveys
Received over 1200 responses from North American consumers sharing their recent experiences at convenience stores.
Operational Audit
Professional auditors performed over 1000 overt inspections across 10 major convenience store brands throughout the US.
Are you ready to meet the needs of your customers?
With increased competition from fast food chains, shifts in the market for fuel, and evolving consumer preferences from younger customers, the petro-convenience market is transforming. Discover how c-stores are meeting consumer expectations in food, fuel, and future trends in our latest report. The report covers:
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What Fuels the Industry?
Gasoline remains a significant driving force, but the installation of EV charging stations and the adoption of hydrogen engines are rapidly transforming the landscape.
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What Do Consumers Like to Buy at C-Stores?
Improved made-to-order options and expanded coffee menus are viewed as offering good value for money by the majority of customers, contributing to increased in-store time.
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What Motivates Their Purchases?
Convenience remains the primary motivator for purchasing made-to-order food from convenience stores, as many consumers eat their food in their vehicles, either while driving or parked.
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What Are Their Checkout Preferences?
Demographics play a crucial role in checkout preferences. The younger generation prefers self-checkout options, while the older generation values employee interaction and typically chooses cashier-assisted checkout.
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Why Do They Choose One Store Over Another?
Cleanliness is rapidly rising in importance and is now the second most critical factor in choosing a store.
The key takeaways.
Convenience stores are more than just a pit-stop. By investing in mobile technology, enhancing store aesthetics, and adopting sustainable practices such as EV charging stations, they can effectively meet the evolving demands of today’s consumers.
Competition between C-stores & QSRs
Consumers are increasingly turning to convenience stores (c-stores) as a compelling option for food, surpassing traditional QSRs. This trend is propelled by enhanced food quality and variety.
According to the report, 56% of respondents now regard c-stores as a viable alternative to fast-food chains, marking an 11% increase over the past two years.
The role of demographics
The inclusion of EV charging stations at convenience stores is emerging as a significant consideration for younger consumers.
Demographics play a pivotal role, with 34% of individuals aged 18-44 expressing a preference for a retail location with an EV charging station, compared to just 14% of those aged 45 or older.
Ambiance takes center stage
Cleanliness and store ambiance have surged in importance among consumers, with 53% now deeming cleanliness a critical factor when selecting a convenience store, up from 43% last year.
This 10% increase underscores the escalating demand for a welcoming shopping environment.