2 min read
3 Essential Features of Modern Mystery Shopping
The practice of mystery shopping can trace its roots back to research methods in the 1940’s designed to assess operational and behavioral...
Mystery Shopping (4)
6 min read
Top Tips to Craft the Best Mystery Shopping Program
Mystery shopping works. But, to reap the rewards, you need the right program, the right questions, and the right partner.
3 min read
Strategies for Customer Experience: Measurement 101
A customer experience management (CEM) program without a measurement strategy is like having a sports car without any gasoline. Data is the fuel that...
3 min read
Mystery Shopping and Operational Audits: A Two-pronged Approach To CEM
Great customer experiences lead to lifetime loyalty. A positive experience will keep customers coming back for more, whereas a negative one can lose...
2 min read
Do Something Great with Customer Feedback (Webinar Recap)
Last week, we had the distinct pleasure of sitting down with Heart of the Customer’s CEO and Founder, Jim Tincher, to discuss all things customer...
2 min read
Incorporating Customer Feedback in your Business Planning
“Continuity gives us roots; change gives us branches, letting us stretch and grow and reach new heights.”
4 min read
The Key to Cultivating Loyalty Part 1: Action Customer Feedback
Guest post by Jim Bass, Designing the Difference
1 min read
What You Need to Know About Mystery Shopping in Under 90 Seconds
In today’s competitive marketplace, it’s so important for brands to stand out against the competition. In order to achieve this, businesses need to...
4 min read
How Cannabis Retailers Can Responsibly Sell Marijuana
As of October 17, 2018, the recreational use and sale of cannabis is legal in Canada. This is a significant moment in history, as Canada is now the...