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Mystery Shopping Scores: Understanding Brand Execution
Businesses use mystery shopping as a valuable data collection method to evaluate and improve customer experience, product quality, operational...
Mystery Shopping (2)
3 min read
The Many Types of Mystery Shopping
With the rise of technology and digital channels, brands need to ensure that customers have great experiences not only at various locations but...
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Restaurant Trends: A Dive Into Emerging Experiences 2024
The Quick-Service Restaurant (QSR) industry is constantly evolving. Among all the trends influencing how restaurants operate, digital ordering cannot...
3 min read
Grocery Store Customer Experience: A Brief Insight
As grocers fight for space in customers' pantries (and minds), letting someone hang alone in their store for five minutes without assistance is not...
5 min read
Mystery Shopping in Market Research
Customer preferences have certainly evolved over the last decade. From technological advancements to economic shifts, many factors influence what...
3 min read
How to Improve QSR Guest Experience with Data From the Field
With the restaurant industry facing many challenges, the big question remains: How can QSR brands improve guest experiences?
3 min read
American Coffee Preferences: A Brief Insight
When getting a quick cup of coffee or a breakfast sandwich on the go, the drive-thru has become an essential feature for many Americans. In fact,...
2 min read
Coffee Customers are Thirsty for More
Coffee remains a hot commodity for consumers. Drive Research reported that 74% of Americans drink coffee every day*. In a recent consumer survey...
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Subway Reigns, but Competitors are Stepping Up
Whether you’re hankering for a hoagie, grinder, or hero, subs are popular among sandwich lovers everywhere. And, in Intouch Insight’s recent Flash...
4 min read
Have McDonald's or Taco Bell Found the Future of Drive-Thru?
A recent survey of 1,894 everyday consumers across North America revealed that 74% of customers feel technology has made dining at restaurants more...