3 min read
Create a Lead Capture Survey Your Attendees Won't Mind Completing
In our last blog we introduced the concept of identifiers (i.e. data collection tools) and using them to convert event and trade show attendees to...
Event Data Capture (2)
4 min read
Event Marketing Tips to Moving Attendees Through the Sales Funnel
High Conversion Event Marketing Checklist Step 1: You’ve attracted qualified leads to your event using event attractors. Step 2: You’ve converted...
4 min read
Trade Show Marketing: Could You Be Converting More Leads to Sales?
So far in our trade show ROI-improving series, we’ve talked about attracting the right people to your events, converting them to leads and making...
3 min read
Five Tips for Closing More Deals at Your Events and Trade Shows
In our last blog, we talked about how you can convert more leads to customers at your events by designing effective sell paths. Sell paths are the...
6 min read
Measure the Success of Your Event Marketing and Trade Show ROI
Now that you’ve empowered yourself with the knowledge and tools you need to achieve high conversion event marketing, it’s time to put your skills...
6 min read
The Event Marketing Strategy That Improved Your Trade Show ROI
Over the last three weeks we’ve discussed the elements involved in a high conversion event marketing strategy; attracting more qualified leads to...