The Many Types of Mystery Shopping
With the rise of technology and digital channels, brands need to ensure that customers have great experiences not only at various locations but...
2 min read
Thank you for all of the views, clicks, shares and likes in 2017! We have lots of exciting new content in store for you in 2018 - but before we get to that, we wanted to take a moment to reflect on some highlights from 2017.
Last year, we published a lot of content aimed at helping businesses improve their operations and how they listen and respond to customer feedback. Topics ranged from the benefits of using mobile form software and mystery shopping, to tips for delivering a superior customer experience.
Based on your engagement, the round-up below contains the 10 most popular blogs published at Intouch in 2017.
Mystery Shopping Blog Series:
- What is Mystery Shopping?
- Different Types of Mystery Shopping
- The Mystery Shopping Process
- How To Design A Mystery Shopper Program
In this four-part blog series we walk through all the steps needed to implement a successful mystery shopping program across multiple locations. We’ll look at what exactly mystery shopping is, the different types available, how the process works, and then how to design a program that fits your goals.
5. Six Voice of the Customer Best Practices
Today it’s impossible for brands to become industry leaders without listening and responding to the needs, wants, and expectations of customers. In this blog, we share best practices for creating an effective Voice of the Customer (VoC) program that empowers organizations to deliver exceptional customer experiences that will build a standout brand.
6. CSAT Survey Best Practices
Understanding how to engage with customers to gather actionable feedback is critical when creating customer satisfaction surveys (CSAT). This blog discusses how to get the most value out of CSAT surveys by offering three key tips on how to build surveys that generate actionable responses.
7. CX Leaders: 5 Tips for Becoming a Customer-Centric Organization
In this blog, we share five tips to help CX leaders drive company transformation to a customer-centric organization. Tips include driving effective cultural change, eliminating organizational silos, and achieving the strongest results from customer experience programs.
8. How to create a customer experience measurement strategy
In this blog, we explain how to use mystery shopping, overt audits, and customer surveys together to measure customer experience. Combining data from all of these measurement channels facilitates business improvements across locations easily.
9. The Benefits of Using Restaurant Checklists [Infographic]
If you’re a restaurant owner or operator, you understand the importance of having processes in place that will help reduce costs and help manage day-to-day operations. This infographic demonstrates how using a mobile checklist software will benefit you, your staff, and your customers.
10. Mystery Shopping Tips
Mystery shopping is a great way to ensure brand standards are being followed across locations and also for monitoring customer experience. This blog discusses the do's and don'ts when creating a mystery shopping program in order to get your most valuable feedback.
Conclusion
There you have it - our best blogs of 2017! Stay tuned for more content and join us as we continue our journey to help businesses achieve operational excellence and deliver superior customer experiences one piece of content at a time.
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