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Rethinking How You Do Event Marketing Are you looking for fresh ways to attract more qualified leads to your trade shows and events, and convert them into sales? Do you want to know how to optimize your trade show ROI – versus attracting a crowd of...
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Attract, Entice, Allure... Bore, Disgust, Repel. Words are a powerful thing. A word can draw someone in, push someone away or even change the meaning...
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In the last post of our series, we discussed the first step to improving your event marketing ROI by attracting the right kind of people to your...
4 min read
After putting in the time and effort planning your event, have you ever looked around your event space and realized the amount of people in...
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In part one of our high conversion event marketing crash course, we discussed how to attract more of the right people (aka qualified leads) to your...
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In the last post of our crash course, we talked about designing surveys that your attendees won’t mind filling out. Today we’ll cover best practices...
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In our last blog we introduced the concept of identifiers (i.e. data collection tools) and using them to convert event and trade show attendees to...
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High Conversion Event Marketing Checklist Step 1: You’ve attracted qualified leads to your event using event attractors. Step 2: You’ve converted...
4 min read
So far in our trade show ROI-improving series, we’ve talked about attracting the right people to your events, converting them to leads and making...
3 min read
In our last blog, we talked about how you can convert more leads to customers at your events by designing effective sell paths. Sell paths are the...
