5 min read
Mystery Shopping in Market Research
Customer preferences have certainly evolved over the last decade. From technological advancements to economic shifts, many factors influence what customers want from brands today.
7 min read
Customer Experience Measurement: 17 KPIs the Pros are Tracking in 2024
Ask any customer experience (CX) professional, and they’ll tell you that exceptional customer experiences drive increased revenue. The reason why?...
3 min read
How to Improve QSR Guest Experience with Data From the Field
With the restaurant industry facing many challenges, the big question remains: How can QSR brands improve guest experiences?
7 min read
Essential Restaurant KPIs to Measure Customer Experience Success
In the dynamic, competitive restaurant industry, every customer interaction counts. Whether through efficient drive-thru lanes, user-friendly...
3 min read
American Coffee Preferences: A Brief Insight
When getting a quick cup of coffee or a breakfast sandwich on the go, the drive-thru has become an essential feature for many Americans. In fact,...
4 min read
Lessons from 2020
Without a doubt, 2020 has been the most tumultuous year in recent history. The global pandemic accelerated many trends that experts assumed would...