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Sarah Beckett

Mystery shopping score

4 min read

Mystery Shopping Scores: Understanding Brand Execution

Businesses use mystery shopping as a valuable data collection method to evaluate and improve customer experience, product quality, operational efficiency, and more. The results of these evaluations are typically presented as mystery shopping scores.

2 min read

Parkland Partners With Intouch to Transform C-Store CX

Want to learn how Intouch Insight's CX platform and Mystery Shopping services empower Parkland Corporation to consistently deliver exceptional...

3 min read

The Many Types of Mystery Shopping

With the rise of technology and digital channels, brands need to ensure that customers have great experiences not only at various locations but...

QSR guest experiences

5 min read

QSR Guest Experiences: Insight Into Tech’s Impact [Latest Data]

When it comes to quick-serve restaurants (QSR), one thing is clear: customers crave speed, convenience, and good food. But with an overwhelming...

Emerging experiences 2024

4 min read

Restaurant Trends: A Dive Into Emerging Experiences 2024

The Quick-Service Restaurant (QSR) industry is constantly evolving. Among all the trends influencing how restaurants operate, digital ordering cannot...

Grocery store customer experience

3 min read

Grocery Store Customer Experience: A Brief Insight

As grocers fight for space in customers' pantries (and minds), letting someone hang alone in their store for five minutes without assistance is not...

5 min read

Mystery Shopping in Market Research

Customer preferences have certainly evolved over the last decade. From technological advancements to economic shifts, many factors influence what...

Customer experience measurement kpis

7 min read

Customer Experience Measurement: 17 KPIs the Pros are Tracking in 2024

Ask any customer experience (CX) professional, and they’ll tell you that exceptional customer experiences drive increased revenue. The reason why?...

3 min read

How to Improve QSR Guest Experience with Data From the Field

With the restaurant industry facing many challenges, the big question remains: How can QSR brands improve guest experiences?

7 min read

Essential Restaurant KPIs to Measure Customer Experience Success

In the dynamic, competitive restaurant industry, every customer interaction counts. Whether through efficient drive-thru lanes, user-friendly...