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Sarah Beckett

Vice President of Sales and Marketing

Sarah is an experienced B2B marketing and sales leader who specializes in working with innovative, customer-centric companies. As VP of Sales and Marketing at Intouch, Sarah is committed to positioning Intouch as a leader in CX measurement and delivering valuable insights to prospects, customers, and the broader CX community.

Improving C-Store Management Compliance with Digital Checklists

6 min read

Improve C-Store Management Compliance with Digital Checklists

A customer rethinks buying food from the convenience store after finding the restroom unclean. Outside, dirty pump handles, empty windshield fluid tanks, or overflowing trash cans make the fueling experience frustrating and reflect poorly on the...

How to turn a generic mystery shopping evaluation into a great one

7 min read

Turning a Generic Mystery Shopping Evaluation into a Great One

There’s no shortage of data in most businesses. You’ve got dashboards, ratings, reports, surveys, reviews. But you know what’s surprisingly hard to...

Everything you need to know on creating a foolproof SOP checklist

4 min read

What If Your SOP Checklist Was Actually Foolproof?

On paper, everything seems fine. Tasks are getting checked off. Audits pass inspection. Daily reports look decent. And yet…things slip. A missed...

Exploring How Video Mystery Shopping Captures the Human Side of Service

6 min read

Using Video Mystery Shopping to Capture the Human Side of Service

On paper, everything checks out. Your frontline teams are hitting their KPIs. Audit compliance is strong. Customer satisfaction surveys? Decent. And...

Tobacco Compliance Insights from the Age Verification Study 2025

6 min read

Eye-Openers on Tobacco Compliance from the 2025 Age Verification Study

Walk into any convenience store today and you’ll still find tobacco products front and center. And for now, that makes sense.

Is C-Store Foodservice Gaining on QSR Market Share?

6 min read

Is C-Store Foodservice Gaining on QSR Market Share?

The numbers are here. The momentum isn’t new. But they’re getting harder to ignore. If you're in the quick-service game, there’s a competitor...

4 min read

5 Critical Fixes to Your CX Measurement Strategy

Let’s get brutally honest. If your CX strategy starts and ends with an NPS score and a quarterly mystery shop, you’re not running a strategy. You’re...

Emerging Experience Study Insights on Self-Ordering Kiosks at QSRs

5 min read

Are Self-Ordering Kiosks Creating a Customer Disconnect?

Liam walked into a quick service restaurant (QSR) and didn’t want to feel rushed.

Insights on the Hidden Blindspot of Mobile Order Pickups

5 min read

Hidden Insights: The Blind Spots in QSR Mobile Order Pickups

Let’s be real. QSR Mobile ordering isn’t the future. It’s already the now. Guests expect it. Operators rely on it. And for some brands, it’s the MVP...

shake shack case study testimonial

2 min read

How Shake Shack Leveraged Guest Insights for Smarter Packaging

Curious to learn how Shake Shack leveraged data and guest feedback to guide packaging decisions, avoid costly missteps, and support their aggressive...